Hey there! I'm Steph Weber, a brand & mindset coach, marketing strategist, and educator that believes in the power of connection through story.
I help women gain clarity, confidence, and strategy with their unique brand story which enables them to do more of what they love and bring in those dollahs - all because I believe in the unique value that YOU bring to this world.
You could say I have a heart for adventure. I've grown up in Indianapolis, studied abroad in Europe, lived in New York City for a summer, and recently moved to Phoenix with my husband.
People ask how I got started with my journey and the truth is, I’ve worked in fashion since I was 17 because I was driving a 1999 Toyota Camry and I had places to go as most high school seniors do. This required gas and the deal I’d made with my mom and dad was that I’d pay for it. I started working as a sales associate in a local boutique and that role turned into their brand manager when I graduated in 2015. When I learned about blogging, I thought “why am I not doing this?,” so Trendy in Indy (RIP) was born. Since then, this fashion blog has been rebranded into a business that teaches female entrepreneurs how to build real relationships with a community through story so that they can turn their side-hustle into their dream career.
Small businesses are my passion. My dad ran a small business which closed its doors in 2010 after a series of unfortunate events. I was a senior in high school and my parents had $0 to send me to college. Like most things in life, I decided I’d figure it out by any means necessary because I believed in the outcome. I worked three jobs, maintained full-time student status, had a social life including a long-distance boyfriend-now-husband, and took out loans to live out this dream. In 2015, I graduated from Butler University, Cum Laude, with my BA in Strategic Communication.
There’s not a lot of grey space for me. I’m either in full hair and makeup, rocking an outfit you might see in NYC or I’m rocking 5 days of dry-shampoo and running shorts. I truly believe that adventuring helps to spark creativity and allows us to better understand the way this crazy world works. You’ll find me hiking and camping with my husband, I’m talking full-on, no public bathrooms, tent on top of our 4 Runner, building a fire to cook kind of camping, rockstars.
Wanna know what sets my heart on fire? Helping women find meaning in fulfillment through their story and watching them flourish from having strategy in their marketing. We all need someone in our corner cheering us on, helping us shift our mindsets and develop brand strategies so that we may do more of what we love. I’m here for you, rockstar.