Let’s clink glasses
Hey there,
I'm Steph Weber
A fiery redhead who loves to dance, enjoys Broadway shows, and has a heart for adventure. I'm married to my high school sweetheart and we had our first baby boy, Eli, on Valentine's Day in 2021 (it's a very mushy love story).
We welcomed our second son in May 2023 and Noah completed our family perfectly. I've grown up in Indianapolis, studied abroad in Europe, lived in New York City for a summer, moved to Phoenix for a couple of years, and now we are back in Indy. I've spent 10 years in the branding and marketing industry which has led me here to you.
The Journey
2016
Started my business as a fashion and travel influencer
2018
Knew I wanted to work with entrepreneurs differently, started hourly consulting
2019
Pivoted my business to The Weber Co. - branding & marketing coaching for small businesses & entrepreneurs
2022
After my business grew exponentially, we launched TWC Agency
2023
Realized there was a huge gap in the STR world and I decided to fill it
2024
Opened our first micro resort Cabins on the Cumberland
2025
Became the number one choice for branding & marketing for short term rentals, property management companies and co-hosts, and boutique hotels.
My Purpose
As the CEO of The Weber Co, my branding + marketing company has played a significant role in the success of over 100 small businesses, elevating many of them to powerhouse 6 and 7 figure brands. Now, I'm channeling that expertise and experience into the world of short term rentals.
My heart for adventure extends beyond the mountains; it drives me to seek out opportunities to help people make a genuine impact through the brands they build. Branding has always been more than the logos for me. I'm dedicated to crafting narratives that resonate, cultivating guest experiences that WOW, and helping STR owners continue to scale no matter how saturated a market might be.
Fun facts
Playing with my boys and spending as much time as possible outside. One of these days, I’ll be able to say “camping on top of my 4-Runner” again like we did in Phoenix in our life pre-babies.
Beach, mountains, or Disney. Ideally I’d visit all three each year.
I’m a sucker for the little details and the unique spaces designed to bring people together (fire pits, hot tubs, games).
Effortless
Red wine, chocolate, or breakfast foods.
Daydreaming about creating destination properties I actually want to visit - mountains, nature, hiking, near the water. Just getting people outside for an epic travel experience.
Ready To Work Together?
Let’s bring your brand vision to life! Contact us today to create a customized strategy that drives success and growth for your short-term rental or boutique hotel.