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Frequently Asked Questions

General

What is branding, and why is it important for my short-term rental or boutique hotel?

Branding is more than just a logo—it’s the experience, story, and personality behind your property. A strong brand helps you stand out in a competitive market, attract the right guests, and increase direct bookings.

How do I know if my STR or boutique hotel needs a brand refresh?

If you’re struggling with low bookings, lack of recognition, or an inconsistent guest experience, a brand refresh can help reposition your property for success.

How long does the branding process take?

Depending on your needs, a complete branding package typically takes 4-6 weeks from strategy development to final brand assets.

Marketing & Visibility

Do I really need a website for my STR or boutique hotel?

Yes! A website helps you reduce reliance on third-party platforms (like Airbnb or VRBO), capture direct bookings, and build a brand presence that sets you apart.

What’s the best way to increase direct bookings?

A combination of strong branding, an optimized website, email marketing, social media engagement, and influencer marketing can drive more direct bookings and brand recognition.

How can I improve my property’s visibility on social media?

It’s about the 3 Cs - content, conversations, and collaborations! We recommend a mix of high-quality photos, engaging storytelling, reels showcasing experiences, strategic hashtags, a strategy to start conversations, and influencer partnerships to reach your ideal guests.

What’s included in your marketing services?

We offer custom website development, email marketing, social media management, influencer partnerships, and content strategy and creation tailored to your property’s needs.

Working With The Weber Co.

How does your process work?

We start with a strategy session to understand your goals, followed by branding, website design, and marketing implementation based on your specific needs.

Do you work with all types of short-term rentals and boutique hotels?

Yes! Whether you own a single vacation rental, multiple STRs, a boutique hotel, or a micro resort, we tailor our services to fit your brand and market.

Can you help if I already have branding but need better marketing?

Absolutely! If your branding is solid but your marketing isn’t converting, we offer SEO, social media, email marketing, and influencer marketing to drive results.

How do I get started?

Simply fill out our inquiry form and schedule a discovery call, and we’ll discuss how we can elevate your brand and marketing strategy.