How to Increase Direct Bookings & Guest Loyalty

In the competitive world of short-term rentals, standing out and securing repeat guests is crucial. While platforms like Airbnb and Vrbo can bring in bookings, relying solely on them means less control over your business and higher fees. This is where email marketing becomes a game-changer. By building and nurturing an email list, short-term rental owners can boost direct bookings, increase guest loyalty, and maximize profits.

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Why Email Marketing Matters for Short-Term Rentals

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Unlike social media, where algorithms dictate visibility, email marketing allows you to land directly in your past guests' inboxes. Here’s why that matters:

  • Higher conversion rates – Email marketing has an ROI of 4200%, meaning for every $1 spent, you can expect a $42 return.
  • Guest loyalty & repeat stays – Keep your property top-of-mind with past guests through exclusive offers, seasonal promotions, and local event highlights.
  • More direct bookings – Cut out third-party fees and own your customer relationships.

How to Build an Email List for Your STR Business

  1. Capture Guest Emails with Wi-Fi Login – Use a tool like StayFi to collect guest emails when they log in to your property’s Wi-Fi.
  2. Leverage Booking Confirmation Pages – Encourage guests to subscribe to your newsletter for special offers.
  3. Create an Opt-In on Your Website – Offer an incentive (such as a 10% discount on their next stay) to get visitors to sign up.
  4. Use Social Media Lead Magnets – Run a giveaway or offer a free travel guide in exchange for an email address.

Best Email Strategies for Short-Term Rental Owners

  • Welcome Sequences: Send a well-timed email series introducing your property, local recommendations, and perks for booking direct.
  • Monthly or Seasonal Newsletters: Share upcoming events, special promotions, and new property updates.
  • Exclusive Offers: Provide discounts or bonus amenities for returning guests.
  • Abandoned Inquiry Emails: If someone inquires but doesn’t book, follow up with an incentive or additional information.

Email marketing is one of the most powerful tools short-term rental owners can use to drive direct bookings and grow their business. Start building your list now to create a steady stream of engaged, repeat guests.

Ready To Work Together?

Let’s bring your brand vision to life! Contact us today to create a customized strategy that drives success and growth for your short-term rental or boutique hotel.

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