Brand Strategy:

• Conducted research on local tourism trends and identified families as the core target audience.
• Delved into guest motivations to uncover deeper desires, beyond needing a place to stay, to create meaningful brand messaging.
• Developed the tagline "Family Traditions Start Here" to reflect the property’s focus on generational connections and fond memories.
• Crafted brand stories used across social media and content platforms.

Website Design

• Built a guest-focused website with an intuitive booking process to ensure ease of use and mirror the seamless experience of staying at the resort.
• Designed booking and stay pages with guides and information to enhance the guest experience from the moment of reservation.
• Used Hospitable direct booking widget and search feature. 
• Implemented a robust SEO strategy to improve organic search visibility.

Email Marketing

• Captured potential guests through a homepage offer and giveaway to build a lead generation funnel.
• Created automated email campaigns targeting potential and past guests to encourage bookings.
• Leveraged StayFi to retarget past guests with exclusive offers and personalized messaging.
• Also encouraging past guests to leave us a review on our Google Business Profile to give credibility and boost in search results.

Social Media Strategy

• Focused on Instagram with the Three Cs: content, conversations, and collaborations.
• Produced a lifestyle photo and video shoot to visually bring the brand story to life.
• Posted 70% of content as Reels to maximize reach and engagement.
• DM’d new followers with exclusive discount codes and encouraged booking directly via Instagram.
• Partnered with influencers aligned with the brand’s target audience to boost reach and drive bookings.

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