Historic Hideaway St. Augustine
Historic Hideaway is a charming short-term rental in St. Augustine, Florida, designed to welcome families and their furry friends. With unique features like a spacious dog run, the property stands out as a family-friendly and dog-friendly retreat. The owner’s goal was to drive direct bookings, reduce dependence on OTAs, and re-engage past guests to encourage repeat stays.
The Challenge
the problem
Despite having a beautiful property and positive guest reviews, the owner lacked a system for converting website visitors into direct bookings and re-engaging past guests. The goal was to create an email marketing strategy that encouraged both potential and previous guests to book directly, maximizing the property's revenue potential.
What we did
Website Opt-In for Potential Guests:some text
- Designed a pop-up on the website offering a 15% discount for first-time bookings.
- Strategically placed the opt-in to capture email addresses from potential guests browsing the site.
Re-Engagement Campaign:some text
- Leveraged the StayFi device to collect email addresses from guests during their stay.
- Created an automated re-engagement email sequence to nurture relationships and remind past guests of the benefits of booking direct.
Anniversary Campaign:some text
- Developed a personalized email campaign to celebrate the anniversary of past guests’ stays.
- Offered exclusive discounts and highlighted the property’s unique features to encourage repeat bookings.
The Results
- Immediate Success: Within three weeks of launching the website opt-in, the owner received her first direct booking from a guest who had subscribed via the pop-up.
- Increased Bookings: The re-engagement campaign successfully reconnected with past guests, driving additional direct bookings.
- Stronger Guest Relationships: The anniversary campaign helped foster loyalty by reminding guests of their memorable stays and inviting them back with exclusive offers.
The Results
- Immediate Success: Within three weeks of launching the website opt-in, the owner received her first direct booking from a guest who had subscribed via the pop-up.
- Increased Bookings: The re-engagement campaign successfully reconnected with past guests, driving additional direct bookings.
- Stronger Guest Relationships: The anniversary campaign helped foster loyalty by reminding guests of their memorable stays and inviting them back with exclusive offers.
Ready To Work Together?
Ready to stand out, connect with your audience, and see results?
Let’s bring your brand to life on social media.