Marisa Grover
Marisa Grover is a powerhouse in the Airbnb and cohosting space, known for her expertise in creating systems that allow hosts to scale their businesses efficiently. Having grown her portfolio from one to 75 properties in under three years, she has become a sought-after consultant and coach for aspiring Airbnb hosts and cohosts. Marisa’s mission is to empower others to run their businesses effectively without sacrificing time with their families.
The Challenge
the problem
Marisa wanted to expand her offerings to better serve her audience through online courses and programs. However, she needed clarity around her brand messaging, email marketing, and content strategy to ensure her new initiatives resonated with her ideal clients. With a vision to help others avoid the overwhelm she once faced, she also wanted to establish herself as the go-to expert for systematizing and scaling Airbnb businesses.
What we did
Brand Messaging and Positioning:
- Crafted a brand narrative that positioned Marisa as a relatable and authoritative figure in the Airbnb space.
- Highlighted her personal story of overcoming overwhelm and mastering systems, connecting deeply with her target audience of hosts who value both business success and family time.
Course Design and Launch Support:
- Designed the structure and content of Marisa’s first course, ensuring it delivered actionable steps for clients to implement systems in their businesses.
- Created an opt-in lead magnet to attract and nurture her ideal audience.
Email Marketing Strategy:
- Developed an email funnel to promote her course and nurture potential clients.
- Set up automated sequences to streamline communication and increase enrollment.
Instagram Content Strategy:
- Built a cohesive content plan centered around education, inspiration, and engagement to grow her audience.
- Highlighted her expertise in systems through reels, carousel posts, and behind-the-scenes stories.
The Results
While Marisa’s programs are still in the early stages, she shared a glowing review of her experience working with us
The Results
While Marisa’s programs are still in the early stages, she shared a glowing review of her experience working with us
Ready To Work Together?
Ready to stand out, connect with your audience, and see results?
Let’s bring your brand to life on social media.