My Kentucky Bucket List
My Kentucky Bucket List is a fast-growing influencer brand focused on showcasing the best of Kentucky. From hidden gems and local attractions to must-visit destinations, the brand has become a trusted resource for travelers exploring the Bluegrass State. Beyond Instagram, the client has cultivated a rich blog presence, creating immersive experiences for her audience and her brand partners. Recently, she expanded her brand to include her own Airbnb property which was part of our rebrand strategy process.
The Challenge
How we solved
the problem
the problem
Brand Expansion: My Kentucky Bucket List needed to evolve into more than just an Instagram account. The client wanted to:
- Establish her website as the go-to resource for Kentucky travel.
- Build an email marketing strategy to create another touchpoint with her audience.
- Incorporate her new Airbnb property into her brand without losing focus on her core mission.
- Partner Value: She wanted to offer her brand partners more than social media exposure by leveraging her website and email marketing to provide comprehensive, high-value partnership packages.
- Strategic Direction: With a rapidly growing following, the client needed a clear plan to connect with her target audience and build trust with her partners.
What we did
- Brand Strategy Refinement:
- Refined her brand messaging to connect with her audience and position her as the leading resource for Kentucky travel.
- Identified her ideal audience and crafted messaging to align her website, social media, and email strategy.
- Ensured the Airbnb property fit seamlessly within her brand while enhancing her offerings for both her audience and her partners.
- Partnership Structure:
- Reworked her partnership packages to include website features, email promotions, and more extensive collaboration opportunities.
- Positioned her website as a central hub for advertising, providing more visibility and value to partners.
- Website and Email Marketing Strategy:
- Developed a comprehensive website strategy to serve as a resource for her audience and a platform for her partners.
- Integrated email marketing to build an additional touchpoint for audience engagement and partner promotions.
No items found.
The Results
- Brand Strategy Refinement:
- Refined her brand messaging to connect with her audience and position her as the leading resource for Kentucky travel.
- Identified her ideal audience and crafted messaging to align her website, social media, and email strategy.
- Ensured the Airbnb property fit seamlessly within her brand while enhancing her offerings for both her audience and her partners.
- Visual Branding: Refreshed the visual branding to reflect the evolved identity of My Kentucky Bucket List. This update enhances the visual cohesion across all platforms, reinforcing the brand’s message and appealing directly to the target audience’s aesthetic preferences. The new branding is deployed consistently across the website, social media, and email campaigns, ensuring a seamless user experience.
- Partnership Structure:
- Reworked her partnership packages to include website features, email promotions, and more extensive collaboration opportunities.
- Positioned her website as a central hub for advertising, providing more visibility and value to partners.
- Website and Email Marketing Strategy:
- Developed a comprehensive website strategy to serve as a resource for her audience and a platform for her partners.
- Integrated email marketing to build an additional touchpoint for audience engagement and partner promotions.
- SEO: Implemented a robust SEO strategy tailored to increase visibility, attract more traffic, and improve search engine rankings, ensuring that the website not only draws in visitors but also retains them with valuable content.
No items found.
The Results
- Brand Strategy Refinement:
- Refined her brand messaging to connect with her audience and position her as the leading resource for Kentucky travel.
- Identified her ideal audience and crafted messaging to align her website, social media, and email strategy.
- Ensured the Airbnb property fit seamlessly within her brand while enhancing her offerings for both her audience and her partners.
- Visual Branding: Refreshed the visual branding to reflect the evolved identity of My Kentucky Bucket List. This update enhances the visual cohesion across all platforms, reinforcing the brand’s message and appealing directly to the target audience’s aesthetic preferences. The new branding is deployed consistently across the website, social media, and email campaigns, ensuring a seamless user experience.
- Partnership Structure:
- Reworked her partnership packages to include website features, email promotions, and more extensive collaboration opportunities.
- Positioned her website as a central hub for advertising, providing more visibility and value to partners.
- Website and Email Marketing Strategy:
- Developed a comprehensive website strategy to serve as a resource for her audience and a platform for her partners.
- Integrated email marketing to build an additional touchpoint for audience engagement and partner promotions.
- SEO: Implemented a robust SEO strategy tailored to increase visibility, attract more traffic, and improve search engine rankings, ensuring that the website not only draws in visitors but also retains them with valuable content.
Ready To Work Together?
Ready to stand out, connect with your audience, and see results?
Let’s bring your brand to life on social media.