Red Glider Getaways
Red Glider Getaways is a short-term rental company offering exceptional vacation experiences across diverse locations, including the Smoky Mountains, Dallas-Fort Worth, and Gulf Shores. With a strong focus on delivering epic guest experiences, the client aimed to reduce reliance on OTAs (Online Travel Agencies) by driving more direct bookings and building long-term relationships with guests.
The Challenge
the problem
The client had amassed a list of approximately 750 email addresses from past guests but had only communicated with them sporadically. This lack of consistent engagement meant they were missing opportunities to nurture relationships and encourage repeat bookings. Red Glider Getaways needed a cohesive email marketing strategy to reconnect with past guests and maximize the potential of their existing audience.
What we did
Re-Engagement Campaign:some text
- Created a two-part email campaign to reconnect with previous guests and reintroduce the Red Glider Getaways brand.
- Highlighted the unique benefits of booking direct, such as exclusive discounts, tailored experiences, and insider perks.
- Leveraged storytelling to evoke the excitement of past vacations and inspire future stays.
Six-Month Automated Funnel:some text
- Designed and implemented an automated email funnel using StayFi to nurture relationships over time.
- Strategically spaced emails to deliver location-specific travel tips, property highlights, and exclusive offers.
- Ensured content aligned with Red Glider Getaways' promise of exceptional guest experiences.
Anniversary Campaign:some text
- Developed a personalized campaign celebrating the anniversary of guests' previous stays.
- Encouraged repeat bookings by offering exclusive anniversary discounts and reminding guests of their memorable trips.
The Results
- Immediate Impact: The second email of the re-engagement campaign resulted in a $3,000 direct booking.
- Increased Engagement: Open rates and click-through rates improved significantly as past guests reconnected with the brand.
- Sustained Growth: The six-month automated funnel and anniversary campaign established a reliable pipeline for repeat and direct bookings, reinforcing guest loyalty.
The Results
- Immediate Impact: The second email of the re-engagement campaign resulted in a $3,000 direct booking.
- Increased Engagement: Open rates and click-through rates improved significantly as past guests reconnected with the brand.
- Sustained Growth: The six-month automated funnel and anniversary campaign established a reliable pipeline for repeat and direct bookings, reinforcing guest loyalty.
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