Southern Grace Stays
Southern Grace Stays is a property management company specializing in managing historic homes in Savannah, Georgia. They focus on partnering with owners who align with their core values and delivering exceptional guest experiences that honor the charm and history of the South. The company also has ambitions to expand into other Southern coastal regions.
The Challenge
the problem
While Southern Grace Stays had a strong vision for their business, their brand did not reflect the upscale, experience-driven approach they wanted to offer. This made it challenging to attract the right property owners or guests who valued high-quality stays and historic charm. They needed a cohesive brand strategy and messaging that resonated with both audiences.
What we did
Brand Identity & Messaging:
- Crafted a clear and compelling brand story to attract aligned property owners and inspire guests.
- Developed a core messaging for social media, marketing, collateral use, essentially anywhere the brand has a presence..
Brand Visuals:
- Designed three unique brand concepts, including logos, color palettes, and typography.
- Presented options to reflect the company’s values and evoke Southern charm.
Experience Design:
- Outlined a comprehensive guest and owner experience framework.
- Identified key touchpoints to create memorable and seamless interactions for both audiences.
The Results
While branding success is best measured over time, Southern Grace Stays now has:
- A refined brand identity that aligns with their vision and attracts their ideal clients.
- Clear messaging that resonates with both property owners and guests.
- A guest and owner experience strategy that sets them apart in the competitive market.
The Results
While branding success is best measured over time, Southern Grace Stays now has:
- A refined brand identity that aligns with their vision and attracts their ideal clients.
- Clear messaging that resonates with both property owners and guests.
- A guest and owner experience strategy that sets them apart in the competitive market.
Ready To Work Together?
Ready to stand out, connect with your audience, and see results?
Let’s bring your brand to life on social media.