The Asheville Affair
The Asheville Affair is an extraordinary short-term rental property located in the heart of downtown Asheville, NC. Unlike the typical cabin-style accommodations commonly associated with Asheville, this three-story, modern new build offers a one-of-a-kind experience for milestone celebrations and bachelor/bachelorette parties.
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The Challenge
the problem
As a brand-new property in a market often dominated by traditional cabin retreats, The Asheville Affair faced a unique challenge. It needed to stand out by highlighting its distinctive features and appealing directly to celebratory groups in search of fun and memorable stays. At the same time, it had to drive direct bookings by establishing trust and conveying a high perceived value from the outset, while also building strategic partnerships with local businesses and influencers to boost visibility and awareness.
What we did
Brand Strategy Development:
- Ideal Guest Avatar: We identified the target audience as groups celebrating milestones, bachelor/bachelorette parties, and other life events.
- Core Messaging: Crafted messaging that emphasized the property’s bold, celebratory vibe while showcasing its unique features, such as the disco and karaoke room.
- Brand Tone: Created a fun, edgy, and vibrant tone that aligned with the property’s design and the celebratory experiences it offers.
Brand Visuals:
- Designed brand visuals inspired by the property’s pop-art aesthetic to reflect its bold personality and stand out in the market.
Website Development:
- Built a visually stunning and user-friendly website that embodies the property’s design and brand personality.
- Highlighted key features, location benefits, and an easy-to-use direct booking process to instill trust and encourage conversions.
Social Media and Partnership Strategy (In Progress):
- Developed a strategy to connect with local businesses, event planners, and influencers to spread awareness and visibility.
The Results
While the property is just launching, the brand strategy and website have already set The Asheville Affair apart as a high-value, highly desirable destination. By establishing a clear and cohesive brand identity, we’ve positioned the property to:
- Command higher rates with its premium presentation.
- Build trust with potential guests, making direct bookings more likely.
- Launch into the market with a strong foundation for long-term growth and visibility.
The Results
While the property is just launching, the brand strategy and website have already set The Asheville Affair apart as a high-value, highly desirable destination. By establishing a clear and cohesive brand identity, we’ve positioned the property to:
- Command higher rates with its premium presentation.
- Build trust with potential guests, making direct bookings more likely.
- Launch into the market with a strong foundation for long-term growth and visibility.
Ready To Work Together?
Ready to stand out, connect with your audience, and see results?
Let’s bring your brand to life on social media.