The Bloom Collective
The Bloom Collective is a short-term rental management company under the newly unified Bloom Property Group umbrella. Located in Charleston, South Carolina, they specialize in managing properties in Charleston's historic downtown area. Their focus is on creating exceptional guest experiences for those seeking a girls’ weekend getaway or a romantic couples’ retreat.
The Challenge
the problem
The client previously operated two separate brands for their long-term and short-term rental management services. This dual branding caused confusion for the client, her team, and potential clients. She needed to streamline her brand under one cohesive identity while developing a distinct, high-end brand for her short-term rental management business that captured Charleston’s charm and reflected her meticulous attention to detail.
What we did
Brand Strategy & Realignment:some text
- Unified the business under the Bloom Property Group umbrella, creating clarity for the company and its target audiences.
- Developed The Bloom Collective as the short-term rental management brand.
- Identified the ideal guest demographic: groups of friends and couples seeking elevated, boutique experiences in Charleston’s historic downtown.
- Emphasized values of charm, care, and a "first-time experience" feeling for every guest.
Core Messaging & Visual Identity:some text
- Crafted messaging that combines the charm of Charleston with the client’s commitment to thoughtful guest experiences.
- Developed a tagline and social media messaging strategy reflecting the target audience’s desires.
- Designed a cohesive brand identity for The Bloom Collective, seamlessly blending it into the larger Bloom Property Group brand while maintaining its distinct personality.
Brand Alignment Strategy:some text
- Focused on the concept that being in alignment with one’s brand values helps attract ideal clients and repel those who aren’t a good fit.
- Helped the client recognize the importance of staying true to her vision, allowing her to connect with aligned property owners and guests.
The Results
- Within three weeks of implementing the new brand, the client attracted a property owner perfectly aligned with her ideal audience.
- The cohesive branding reduced confusion, improved internal alignment, and established a unified identity for both short-term and long-term management services.
- The messaging and branding work allowed The Bloom Collective to stand out in the competitive Charleston market, drawing in guests and property owners who value charm, attention to detail, and personalized experiences.
The Results
- Within three weeks of implementing the new brand, the client attracted a property owner perfectly aligned with her ideal audience.
- The cohesive branding reduced confusion, improved internal alignment, and established a unified identity for both short-term and long-term management services.
- The messaging and branding work allowed The Bloom Collective to stand out in the competitive Charleston market, drawing in guests and property owners who value charm, attention to detail, and personalized experiences.
Ready To Work Together?
Ready to stand out, connect with your audience, and see results?
Let’s bring your brand to life on social media.