STR Marketing Bootcamp
12 week live coaching program to help short term rental owners build a renowned brand and leverage a marketing system that leads to more bookings and increased guest loyalty.
Does any of this sound familiar?
- You’ve largely relied on the OTAs to “market” for you, but you’ve realized you’re ready for more control over your STR business.
- Your time is limited so whatever marketing efforts you’re making, you want them to pay off.
- There are so many options when it comes to marketing and you’re trying to decide what’s best, but Google only gets you so far and you’re not at a point in your life or business where you’re willing to just throw something and see what sticks.
STR Marketing Bootcamp is the launch pad to become a sought-after, booked out destination brand.
Having a brand and marketing strategy that speaks directly to your target audience is the missing piece for your STR business growth.
Over 12 weeks, you’ll walk through:
Phase 1
What if you could send 2 emails and get a $3000 direct booking? Took maybe 1 hour of your time.
Phase 2
What if you could build a social media presence that became your #1 source of traffic? Would you take the time to figure it out?
Phase 3
If you didn’t have to leave your business entirely at the hands of the OTAs and instead could lead your guests to book direct (and make more), would you do it?
Here’s what you really need that no one is teaching…
How to build a brand strategy & marketing funnel that expands your visibility & awareness, leads new guests to book, and cultivates guest loyalty.
Curriculum Outline:
- Week 1: Defining your target audience + market research
- Week 2: Crafting your brand core messaging & brand story
- Week 3: Implementing your brand throughout the guest journey
- Week 4: Build your marketing foundation - selecting your channels and content creation essentials
- FEEDBACK WEEK
- Week 6: Email marketing - re-engagement, automated funnels, and ongoing campaigns
- Week 7: Social media marketing - specifically Instagram, Facebook, and TikTok
- Week 8: Influencers, UGC, & other partnerships
- FEEDBACK WEEK
- Week 10: Marketing moments throughout your property & guest experience
- Week 11: Optimizing your website - SEO + user experience
- Week 12: Wrap up & evaluate