Marketing Services

For STR owners, boutique hotels, property management companies, and vacation rentals.

We help you gain more control over your bookings and focus on expanding your STR business into a coveted brand. 

Our Services

  • Done for you funnels and campaigns that encourage NEW and PAST guests to book direct with you.

  • We'll equip you with a social media strategy that takes the 3 Cs - content, conversations, and collaborations - into account to turn followers into guests who rave about their stay.

  • It's a $21 billion industry for a reason. I'll help you source influencers and structure partnerships in a way that leads to bookings.

Three hard truths you need to hear about the short term rental industry:

  1. The STR industry is too saturated and unpredictable for you to NOT be marketing your business outside of OTAs. Your own marketing is a unique way to differentiate your listing from others around you.

  2. There’s a massive push for direct booking but if you’re not marketing your property, no one is going to your direct booking site.

  3. OTAs could change their algorithm at any point or you get one 3 star review from that guest you knew you should have declined, and poof, your bookings tank. Don’t leave the marketing of your business in the hands of a platform you have 0 control over.

Here’s a rundown of the integrated marketing approach we help short term rental owners implement.

Social Media:

Picture this - A group stays at your well-designed property and is sharing their experience on Instagram, but unfortunately, you don’t have an account. We live in a world where guests want to rave about their experience and share it on social media with their audience. Travelers are also going to platforms like Instagram and TikTok to seek out places to stay, similar to how they’re using Google.

Good news for you, building a social media account as a short term rental can be so simple and doesn’t require hours of your time creating content every week. We teach an easy-to-implement system for content creation and posting that helps you expand your visibility and drive more traffic to your listing.

Influencer Marketing:

Leveraging influencer marketing can do three specific things for your STR business. One, it gives you visibility to an audience you wouldn’t have otherwise. Two, user generated content is an awesome way to expand your social media presence and build brand credibility. Three, it provides you an opportunity to increase your reviews which is especially important at the beginning (and of course, throughout your STR journey, too).

Finding the right influencers for your property is key to this strategy working for you. We teach STR owners how to find influencers, arrange collaborations, and track effectiveness of each influencer campaign.

Email Marketing:

This is one of the most effective ways to get guests to rebook your property and book direct (or through an OTA again if you don’t have direct booking). Using software like StayFi will allow you to capture guest info and then market to them again and again. This is especially helpful if you plan to launch or already have multiple properties.

If you do have your own website, you can also capture potential guests by offering some kind of opt-in that requires visitors to hand over their emails (quiz, downloadable PDF, or discount on first stay). We help STR owners build out and automate their email marketing.

Website & Blog:

If you’re ready to really have more control over your business, we offer full website buildout for your STR Brand and/or direct booking. If you have a direct booking website or even just a website that’s linking back to your property’s listing on an OTA, having a blog is a valuable asset for SEO, driving organic traffic to your site.

When you use a blog, we recommend leveraging Pinterest as a social media strategy because travel is one of the top 10 most searched topics on the platform + content on Pinterest has a longer lifespan than other social media platforms.

Partnerships:

Local partnerships are another lucrative way that short term rental owners can become a top property in their area (again if well-designed). Event spaces, popular attractions, and local business owners love to share their recommendations and preferred vendors. We help STR owners pitch to and build these partnerships in their market.

Facebook Groups: 

Local Facebook groups, BST groups, travel & tourism groups, or creating your own Facebook group is an easy and quick way to increase your bookings + gain visibility for you STR. We teach you the strategy to find, post, and build these lucrative groups.

Work with me:

STR Marketing Strategy

For the short term rental owner who wants to expand their visibility to increase their bookings we offer both consulting and done for you marketing packages. We’ll put together a customized marketing strategy based on your goals and ROI expectations.

STR Marketing Bootcamp

A group coaching program for the host who wants to build iconic properties and have control over their STR business. This program will teach hosts how to brand AND market their properties to have more control over their bookings and attract better guests. Another round opening fall 2024.

The Weber Co. Difference

For the last decade, I’ve been helping entrepreneurs and small businesses bring their brands to life. I’ve been hands-on with numerous businesses that have scaled to multiple 6 and 7 figures by leveraging the power of their brand in their marketing & sales efforts.

My zone of genius lies in creating powerhouse, memorable, recognizable brands that your target audience can connect with and ultimately, want to be a part of. I’ve learned how to market brands in evolving markets using organic strategies that connect and convert.

FAQs

  • That completely depends on your goals, number of properties, and what you’re doing to market outside of the OTAs. In general, I’d say 2-3 hours per week once you implement the strategy I lay out for you.

  • Haha no, but content creation is a large part of marketing. This is where UGC can come into play, but I can also help you create 30 days of content in 60 minutes.

  • Email marketing can be automated, everything else has a simple system that makes implementing easier.

  • I’ll teach you what KPIs to look for based on the strategy we put together for you, but you can use special promos, increase bookings, web traffic, and subscribers to track progress.