Branding Services

Well-branded properties are booked properties. 

Think about this:

When you go to make a buying decision whether it’s booking a flight, going to the grocery, or purchasing a new car… do you tend to stick to the same company?

More than likely the answer is yes.

You know what you can count on from an experience, quality, or status perspective. That has all been carefully crafted through defining their brand.

Branding is about 3 core factors

Perception

How your brand is perceived in the market by potential guests. First impressions are everything.

Emotion

The emotions tied into your guest avatar’s reason for traveling and booking your place.

 Lifestyle

The lifestyle you’re working to convey through your brand story. 

Branding is crucial for short-term rental owners for several reasons:

  • In the competitive short-term rental market, branding helps your property stand out from the crowd. It allows you to showcase a unique identity, style, and personality that resonates with your target audience. This differentiation can attract more guests and help you command higher rates.

  • When you have a consistent and professional brand presence, it signals that you take your rental business seriously and are committed to delivering a high-quality experience.

  • Guests who have a positive, memorable experience with your brand are more likely to return for future stays and recommend your property to others, leading to repeat business and word-of-mouth referrals.

All of this can be summed up into one statement : a strong brand allows you to charge premium rates for your rental, attracts better guests, and helps your property become a

Rare Find

Short Term Rental Branding is for you if:

  • You desire to have or already have multiple properties

  • You want to stand out uniquely not just in your marketing, but in the short term rental industry as a whole

  • You want to create a consistent guest experience across all properties 

  • You run this as your business, not just a random property you listed on Airbnb

Our brand process for short term rentals looks like this:

Step 01 

Market & Business Analysis

  • Conduct a thorough analysis of the short-term rental market in your location to analyze their brand strategies.

  • Understand your unique selling points and opportunities to set your rental apart from others. 

  • Define your business goals and objectives for the branding process. Depending on this, we may be creating an overarching brand with property brands underneath or we may be creating just property specific brands.

Step 02

Guest Avatar

  • Get to know your ideal guests like your BFFs to inspire the design.

  • Know all the deets about their interests, travel pet peeves, and bucket-list dreams.

  • Craft brand messaging and visuals that speak their language and get them pumped.

Step 03

Messaging & Visuals

  • Craft a killer story that shows off your rental's personality.

  • Nail down your key messaging such as mission, brand tagline, and brand stories (if we're creating an overarching brand for your properties).

  • Choose a color palette, typography, and visual style that aligns with your brand identity and appeals to your target audience.

  • Get your guidelines sorted for consistent branding for all channels. You'll look fresh AF across the board.

  • We’ll also outline the 5-star guest experience in this phase.

Step 04

Themes

  • Based on your market analysis and guest avatar, develop themes that will evoke the desired emotions and experiences for your guests.

  • Themes could be related to the location, unique features of your rental, or the types of experiences you offer.

  • Infuse these epic themes into your branding, website, décor, and guest experience.

Step 05

Branded Items

  • Create a lineup of branded items that'll take the guest experience to the next level.

  • Branded items could include welcome kits, personalized amenities, custom linens, or unique decor pieces.

  • Ensure that all branded items align with your chosen messaging, visuals, and themes.

Step 06

Implementation

  • Implement your brand across all touchpoints, including your website, social media channels, online listings, and physical property.

  • Use your brand messaging to create compelling descriptions and listings for your rental.

You’ll walk away with:

  • Core messaging + guest experience for your STR brand stored in a brand guide which supports the credibility and longevity of your business + helps you market your brand powerfully across platforms

  • Visual brand suite - fonts, logos, colors

  • Branded items to place inside your vacation rental

  • Optimized name and description written for your listing

  • Personalized, on-brand messages to add to your PMS

  • Details on how to implement your brand strategy through your marketing

The Weber Co. Difference

For the last decade, I’ve been helping entrepreneurs and small businesses bring their brands to life. I’ve been hands-on with numerous businesses that have scaled to multiple 6 and 7 figures by leveraging the power of their brand in their marketing & sales efforts.

My zone of genius lies in creating powerhouse, memorable, easily recognizable brands that your target audience can connect with and ultimately, want to be a part of.

FAQs

  • You might not love my answer, but I’d tell you it depends on your goals, your business structure, and the vision you have for your STR business. This is something we will unpack together.

  • If you’re working to build your STR brand, you may or may not need design. If your property is already up and running, but you’re adding on more and realize you need to create guest loyalty, well then you’re looking for a brand strategy. In our design packages, we include elements of branding because branding informs design.

  • To do brand strategy with us is a flat fee of $2500.